what i've been up to

ASSOCIATE DIRECTOR OF SOCIAL MEDIA, KNOPF DOUBLEDAY

Launch and grow consumer-focused Instagram brand @thereadinggroupcenter; manage daily upkeep of the account with ongoing campaign ideation, content calendars, asset design and collaborations with internal PRH divisions.
Conceptualize strategy for TikTok relaunch, including audience data analysis, long-term resource requirements, filming cadence and prioritizing internal division marketing goals.
Film and edit video for internal TikTok posts, and commission partnership content from #booktok and other industry influencers for specific title or tentpole promotions.
Support all division imprint campaigns with content recommendations, working with authors, agents, publicity, and title marketers to craft unique content and messaging across Instagram and TikTok.
Manage a team of in-house TikTok influencer ambassadors, organizing the content calendar, proofing copy and video, and providing support and guidance from internal teams.

Ideated and execute the social media posting strategy for Architectural Digest, as well as its sub-brands, Clever and AD PRO, across all platforms (Instagram, Facebook, Twitter, Pinterest, and LinkedIn.)
Analyzed traffic and engagement data to track content performance, and reported on KPI benchmarks to brand and company stakeholders on a regular basis.
Researched the latest trends and product updates on all platforms, ensured the AD social best practices were up to date, and experimented with new platform features to grow the brand’s online footprint.
Managed a team of social media writers to create multi-media, cross-platform launches for both editorial projects and consumer marketing initiatives.
Formed the visual identity for the brand across social accounts, designing post templates and working alongside the AD art team to ensure brand cohesion.
Collaborated with Condé Nast Entertainment colleagues on social promotion of video franchises (Open Door, On the Market, AD Visits, Design Quiz) as well as social-first video initiatives.
Connected with celebrity and design talent on promoting significant content drops.

Promoted consumer-facing luxury hotel content on Facebook, Twitter and Instagram.
Wrote compelling and engaging copy to showcase a variety of special offers, amenities, local lifestyle and events.
Collaborated with clients on timely events and high-profile promotions.
Curated a unique visual look for each client that is unified and on brand using a collection of in-house shoots and UGC.