You've got a big idea. Congrats.
Now what?
Time to sell it, that's what. And that's where I come in.
Content is everywhere. Newsfeeds are so lousy with it, consumers swipe by most of it blindly. But content is the name of the game, so the only option is to make a statement.
You didn't come here to hear me explain that you need it. You're here because you need someone to do it for you—and slay in the process. Someone who comes boldly out of the gate, who can strategize and execute in equal measure. Someone who isn't afraid to break the rules but knows when to color inside the lines. Someone who can bring the same punchy voice to blogs, e-mails, tweets, and Instagram posts. Someone who gets it.
Oh, hello. I'm Elise. Nice to meet you.
AT A GLANCE
Me
Elise M. Portale
Where
Brooklyn, NY
e.m.portale [at] gmail [dot] com
what i've been up to
ASSOCIATE DIRECTOR OF SOCIAL MEDIA, KNOPF DOUBLEDAY
PENGUIN RANDOM HOUSE
New york, new york
JUNE 2022 — PRESENT
Launch and grow consumer-focused Instagram brand @thereadinggroupcenter; manage daily upkeep of the account with ongoing campaign ideation, content calendars, asset design and collaborations with internal PRH divisions.
Conceptualize strategy for TikTok relaunch, including audience data analysis, long-term resource requirements, filming cadence and prioritizing internal division marketing goals.
Film and edit video for internal TikTok posts, and commission partnership content from #booktok and other industry influencers for specific title or tentpole promotions.
Support all division imprint campaigns with content recommendations, working with authors, agents, publicity, and title marketers to craft unique content and messaging across Instagram and TikTok.
Manage a team of in-house TikTok influencer ambassadors, organizing the content calendar, proofing copy and video, and providing support and guidance from internal teams.
Senior Social Media Manager, Arch Digest
Condé nast
New york, new york
march 2019 — JUNE 2022
Ideated and execute the social media posting strategy for Architectural Digest, as well as its sub-brands, Clever and AD PRO, across all platforms (Instagram, Facebook, Twitter, Pinterest, and LinkedIn.)
Analyzed traffic and engagement data to track content performance, and reported on KPI benchmarks to brand and company stakeholders on a regular basis.
Researched the latest trends and product updates on all platforms, ensured the AD social best practices were up to date, and experimented with new platform features to grow the brand’s online footprint.
Managed a team of social media writers to create multi-media, cross-platform launches for both editorial projects and consumer marketing initiatives.
Formed the visual identity for the brand across social accounts, designing post templates and working alongside the AD art team to ensure brand cohesion.
Collaborated with Condé Nast Entertainment colleagues on social promotion of video franchises (Open Door, On the Market, AD Visits, Design Quiz) as well as social-first video initiatives.
Connected with celebrity and design talent on promoting significant content drops.
Social Media Copywriter
Chandelier creative
New york, new york
march 2018 — March 2109
Promoted consumer-facing luxury hotel content on Facebook, Twitter and Instagram.
Wrote compelling and engaging copy to showcase a variety of special offers, amenities, local lifestyle and events.
Collaborated with clients on timely events and high-profile promotions.
Curated a unique visual look for each client that is unified and on brand using a collection of in-house shoots and UGC.
started from the bottom
Editor, Food Group
April 2014 – February 2015
Engaged Media, Inc. (formerly Beckett Media) — Yorba Linda, CA
Scouted for images, recipes, writers, photographers, and general contributors for all publications.
Liaised with companies and publishers to enrich content and increase the publication’s advertiser base.
Developed recipes, styled ingredients, and photographed final product for inclusion in print.
Managing Editor, Outdoors Group
October 2013 – April 2014
Beckett Media — Yorba Linda, CA
Managed workflow of assigned publications in the Outdoors Group, tracking articles from writer to completed layout.
Copy edited stories and liaised with art directors to ensure clean, factual articles.
EDITORIAL INTERN
August 2013 – October 2013
Beckett Media — Yorba Linda, CA
Wrote original content for social media and online landing pages for current print publications.
Engaged in assignments and provided general support for in-house editors on a variety of print publications.
Advertising + PR Coordinator
October 2011 – April 2013
First Team Real Estate — Irvine, CA
Proofed copy, photos and layout for print advertising.
Wrote various print and digital collateral for agents, properties, events and company campaigns.
Scheduled and composed all content for company social media accounts and blog.
Education & Skills
Chapman University
Orange, CA
Bachelor of Fine Arts in Creative Writing
Magna Cum Laude
Applications
Adobe Creative Suite (Photoshop, Premiere, InDesign)
Canva
Dash Hudson, Parse.ly, Social Flow, CrowdTangle
Wordpress
Jira
Social Media
Facebook
Instagram
Twitter
LinkedIn
Pinterest
Snapchat
TikTok
Practical
Digital photography
Food styling
Interior styling
Recipe development
content marketing manager
October 2016 – January 2018
Engaged Media, Inc. — Irvine, CA
Conceptualize unique marketing campaigns for our six main home décor titles, tailoring strategies to each magazine’s brand and needs.
Pitch goal-oriented sales campaign ideas for increasing quarterly revenue from subscriptions and online issue sales.
Craft compelling copy ad content for a variety of sponsored or internal campaigns, including print ads, e-blasts, weekly newsletters, web content and video.
Collaborate with art and editorial teams to create brand-specific design suites for digital display ads, banners, social icons and more.
ONLINE Editor, ATOMIC RANCH MAGAZINE
November 2015 – January 2018
Engaged Media, Inc. — Irvine, CA
Manage a team of writers to create SEO-driven content that engages readers and expands reach on Atomic-Ranch.com.
Schedule and execute posts on all social media channels, optimizing content and message for Instagram, Twitter and Facebook.
Produce quality video content, live and traditional, for Atomic- Ranch.com and its various social channels.
Review and analyze social engagement and website traffic to hone content strategy.
Liaise with print editors to create unique online content to increase sales of print product on newsstands.
Editor, French style magazine
November 2015 – October 2016
Engaged Media, Inc. — Irvine, CA
Oversaw editorial recipe, content and production, maintaining the high standards of writing and photography for the upscale audience.
Scouted and produced photo shoots of French homes to create impactful stories and yield strong, competitive covers.
Networked with interior designers, stylists, architects, hoteliers and more to broaden the scope of each issue’s content.
Executive Editor, Food Group
February 2015 – November 2015
Engaged Media, Inc. — Yorba Linda, CA
Conceptualized ideas for new special issue publications and executed production of approved products.
Pitched cover concepts, developed recipes and directed photo shoots for final options.
Oversaw additional food titles to assist group editors in strengthening content, streamlining workflow and boosting performance.
here's a sampling
I've had my fingers in plenty of pies (sometimes literally). Please enjoy a petite tasting of some of my editorial and marketing work. Just click on any image and read to your heart's content. For additional examples of my work, contact me and let's chat.
Editorial
Cottages & Bungalows (June/July 2018) — Interview with Blackband conducted; text written.
Rustic Country (Fall 2018) — Interview conducted and text written.
Refined Home (Summer 2016) — Book reviewed and text written.
French Style Magazine (Summer 2018) — Interview conducted and text written; this story was the cover story.
French Style Magazine (Summer 2017) — Location scouted and photoshoot produced; managed on set floral stylists, video shoot, photographers and editorial assistants. This house made the cover of that issue.
Southern Cottage (Summer 2018) — Interview conducted and text written.
American Farmhouse Style (Fall 2016) — Interviews conducted and text written.
Low Sugar Living Magazine (Spring 2016) — Recipes developed and styled; text written and edited.
Low Sugar Living Magazine (Spring 2016) — Recipes developed and styled; text written and edited.
French Style Magazine (Winter 2016) — Photography scouted and styled; text written and edited.
The Pumpkin Spice Handbook (Fall 2015) — Recipes developed and styled; text written and edited.
Atomic Ranch Magazine (Renovation Guide special issue, 2016) — Images scouted, interviews conducted and text written.
hit me up
Want to know more about my work? Have a project you think I'd crush? Need a second opinion on those drapes? Drop me a line at e.m.portale [at] gmail [dot] com. I've got you covered.